Main Japanese web3 gaming firm Double Leap.tokyo has joined forces with 4 advertising and marketing and community-focused corporations to advertise web3 gaming in Japan.
Along with Dentsu, Septeni International, Septeni Incubate, and SHINSEKAI Applied sciences, the brand new initiative intends to market and develop the native web3 gaming trade.
Based mostly on a development the businesses have seen amongst recreation publishers throughout Europe, North America, and Asia spearheading the Japanese market, they gathered to kind a advertising and marketing crew geared toward selling web3 video games. Underneath the title Web3 Gaming Booster, the crew’s final motivation is mass adoption of web3 gaming.
Extra significantly, the brand new initiative will provide a variety of assist, together with the design of latest advertising and marketing methods, advertising and marketing execution, knowledge evaluation, and neighborhood administration, to web3 recreation publishers and operators trying to enter the Japanese market.
In 2023, Ubisoft was one of many main builders asserting that it was engaged on its first blockchain title Champions Ways: Grimoria Chronicles, which is basically directed on the Japanese gaming market by deploying on Japan’s main gaming blockchain Oasys. Extra just lately, South Korea-based developer Com2uS introduced its XPLA community would develop a subnet, aka Verse, on Oasys to develop the attain of its web3 video games catalogue to Japan.
In the meantime, Double Leap.tokyo is working by itself titles, together with Courageous Frontier Heroes, My Crypto Heroes, and Battle of Three Kingdoms. The latter which is leveraging the Sega IP Sangokushi Taisen.